This site was created in order for my friends and I to share our love of music with the masses. Speaking of mass-communication, the naming concept for say.no.radio was initiated during a road-trip-rant in which I went off on my disdain for the overall state of corporate radio. Yes, I admit, some of the music that receives air time is quality. For example, I believe that Kanye West is a genius and I’ll even go as far as to say that Toxic by Britney Spears is on my “Top 5 Guilty Pleasure Songs” list (please see future posts). That being said, there is no refuting the fact that only a small pool of music industry talent have this distinct pleasure of being perpetually played on-air.Why is this so? Simple. Marketing 101: what’s popular is profitable and what’s profiting is therefore popular.

Step 1 - Give an average song to a shape-shifting mega-producer
Step 2 - Create a marketable group image
Step 3 - Play song on HOTT 104.1 no less than 20 times per day
Step 4 - Marvel at how easy is was to hype a “hit single”
Step 5 - Rake in the cash cause this shit is ubiquitous!

As someone who follows the independent music scene very closely, I plan on utilizing this site as a medium or getting the good word out on hundreds of indie rock bands that have gone under the radar for far too long. Check back often for a medley of information, including: news, live concert updates/pictures/recaps, record reviews and Dan’s monthly indie mix.

Cheers!